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Library & Innovation Centre



 Product Development Marketing Strategy
Whether your company is developing new products or making improvements on classic designs, your product marketing strategy helps new customers gain interest. Knowing how your product competes against your competitors, adjusting your business’s culture around a brand, and allocating funds should all be part of your marketing strategy.

 Product Development
The overall process of strategy, organisation, concept generation, product and marketing plan creation and evaluation, and commercialisation of a new product .


 Crowdshipping: using the crowd to transform delivery
The power of the crowdshipping model is that it does not require the asset-heavy infrastructure of warehouses, vehicle fleets, fuel costs and employed drivers that traditional logistics companies have to pay for and manage. Instead, they use technology to create access to an abundant source of underutilised assets to create a powerful new cost-effective logistics system.

Customer Service

 What is good customer service?
Good customer service relates to the service the employee/s provide before, during and after a purchase. For example, it's how they interact with customers.

 15 Customer Service Skills that Every Employee Needs

There are certain customer service skills that every employee must master if they are forward-facing with customers.

Without them, you run the risk of finding your business in an embarrassing customer service train-wreck, or you'll simply lose customers as your service continues to let people down.

Product research and development

Product Research & Development. (n.d.). Retrieved September 06, 2017, from

Crowdshipping Delivery Image

Botsman, R. (n.d.). Crowdshipping:using the crowd to transform delivery. Retrieved September 06, 2017, from



Mr Bean