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Women's roles change after World War II as the same women who were once encouraged to work in factories to support the war effort are urged to stay home and care for their families.

NBC News Learn. (2020, May 1). Cultural shift: Women's roles in the 1950s [Video]. YouTube.



Recollection Road. (2023, February 25). Daily life for a housewife during the 1950s and 1960s [Video]. YouTube.


Jacobs, H., & Edwards, J. (2014, May 8). 26 sexist ads of the 'Mad men' era that companies wish we'd forget. Business Insider.



The Sixties brought about a time of transition, change, and much confusion. Certainly for men, who did not enjoy relinquishing their control on society. The feminist goals of the Sixties radicalised and politicized more and more women as the decade progressed. By the end of the 60's, nearly 80% of American women were using the contraception pill. Many feminist trends in both fashion and culture took hold and have advanced, to some extent since.

Glamourdaze. (2019, May 18). Gender roles - How they sold women in the 1960's [Video]. YouTube.



Revill, J. (2008, June 1). The fight for equal pay ... 40 years on. The Guardian.


The struggle for Women's Liberation made major progress during the Sixties. It was the period women made major strides towards achieving equality.

Historycentral. (2019, January 21). Women in the sixties [Video]. YouTube.

Compiled and created by Luciana Cavallaro May 2023