Library & Innovation Centre

Varma, A. (2021, June 29). Event management tips: How to plan and manage an event. Telegraph Star. https://telegraphstar.com/event-management-tips-how-to-plan-and-manage-an-event/

What is Organisational Profile?

Organisational profile or company profile essentially contains brief information about the history and evolution of the company, the performance history and anticipated performance in the future, the reputation of the company and details of the goods and services provided by them.

Further, it provides data about the resources of the company mainly the physical and financial resources as well as the human capital. Especially in the context of the quality of human capital, it depicts the staffing pattern of the company, and details about the personnel can be a useful tool to determine the presence of equal employment opportunities in the organisation and also the representation of women and minorities in the workforce.

MBA Skool Team. (2012, May 17). Organizational profile meaning & definition. MBA Skool. Retrieved February 24, 2022, from https://www.mbaskool.com/business-concepts/human-resources-hr-terms/2447-organizational-profile.html

What is a company profile?

Also called a business profile or corporate profile, a company profile summarises an organisation’s purpose, history, function, and outlook. A well-written business profile makes it possible to quickly and easily present key information to the media, potential customers and investors, and the general public.

What should be included when writing a business profile?

Having written many company profiles for a wide range of organisations, I will share my insights as a company profile writer.

There’s no exact formula for writing a business profile. The type of information you include and the length of the company profile will depend on your organisation and what you are trying to achieve.

Here are a few items that are typically included when writing a business profile.

• Mission statement – summarising the company’s purpose.
• Leader’s message – a short message from the CEO/Director can briefly explain the mission, goals, achievements and importance of the business in a broader context.
• General overview of what your business does – this can include a brief explanation of the types of products and/or services offered. It’s not necessary to go into detail, as this can be covered in product or service brochures and website.
• Company history – established businesses often have notable stories behind them about past successes and the challenges they have overcome. New businesses might be able to highlight the experience of the founders and what inspired them to begin the venture.
• Successes and milestones – this can include short case studies explaining how your company has helped its customers and an overview of important accomplishments.
• Awards and certifications – include any awards or industry certifications that are required to do your work.
• Profiles of key personnel – these should be in a consistent style and include the same type of information. When writing staff profiles, we ask these questions for creating staff profiles to get the information needed.
• Corporate governance – your approach to meeting legal requirements.
• Social responsibility – how your business aligns its values and behaviour with the expectations and needs of stakeholders — customers, investors, employees, suppliers, communities, and society as a whole.
• Company culture – this could include your organisation’s outlook when it comes to staff development, occupational health and safety, and the overall work environment.
• Financial performance – if a publicly-traded company, include a summary of the most recent financial data.

Gladkoff, M. (n.d.). What is a company profile? https://www.word-nerds.com.au/writing-a-company-profile/#:~:text=Also%20called%20a%20business%20profile%20or%20corporate%20profile%2C%20a%20company,investors%2C%20and%20the%20ge